Promo tours are sadly becoming a rarity these days due to dwindling music sales. But we’ve gotta hand it to Kelly Rowland and her record company SonyBMG, who squeezed in SO much promo in the last week that quite possibly the only program Kelly didn’t make it onto was the nightly news.
She performed on Rove, Australia’s Funniest Home Videos, Sunrise, was on The Morning Show, Good News Week, Video Hits, recorded for Channel V, The Music Jungle, Eclipse Music TV and splashed herself across the airwaves of many a radio station across the nation.
Her latest album, “Ms.Kelly”, which has been repackaged with the Freemasons edit of “Work” and a full-length Joey Negro remix of new single “Daylight” debuted at No.44 on the ARIA albums chart this week – the first time the album has appeared on the charts in Australia. It’ll be interesting to see where it moves to next week.
Hats off to the SonyBMG team for putting together one of the most comprehensive promo tours Australia’s seen for quite some time.
In the US, meanwhile, fans can now get their hands on a seven track digital mini-release of the album called “Diva Deluxe” (pictured left). It features five album tracks including the current single “Daylight”, as well as the Karmatronic rework of “Comeback” and the brilliant (and criminally unreleased in Australia) Redline radio edit of “Like This” featuring Eve. No inclusion, curiously, of the Freemasons radio edit of “Work”. The next single from the album is slated to be “Broken”, currently due for release at the beginning of August.