GERI HALLIWELL : Bag It Up
You’ve got to hand it to Geri Halliwell – former Ginger Spice launched into her solo career with much fanfare, cleverly ‘killing off’ her previous incarnation in her debut solo video. In this video for her fourth solo single ‘Bag It Up’, she cheekily twisted the Spice Girls long-reigning “Girl Power” motto into a pOptastic food additive that would make every girl’s widest, pinkest dream come true. Resplendent with choreography, dancing boys, bunny tails, tap AND pole dancing, the creative team behind this must’ve had a ball. It’s bright, fun, kitsch and represents pure unadulterated pOp pleasure.