KEYS & WHITE : Another Way To Die

If public debate about the new James Bond ‘Quantum Of Solace’ theme was what the producers wanted, they’ve certainly got it, with a number of industry insiders calling ‘Another Way To Die’ the worst Bond theme ever. We must admit that teaming soulstress Alicia Keys with White Stripes guitarist and vocallist Jack White seemed like an interesting idea on paper. And after firstly hearing the song and now watching the video and seeing the artwork, we’ve got to admit that even we think that the duo has failed to capture the majesty and grandeur that has become the quintessential ‘Bond’ sound. This song, unfortunately, could just be another one of those generic pOp/rock tracks gracing the playlists of middle-of-the-road radio stations everywhere.

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