Back in early June, we wrote this of the comeback of New Kids On The Block; “their first music video in more than a decade will need more than a few flesh-shots, white suits on the sand and sexy girls to make up for the fact that the track is far from outstanding. So we’ll bite our tongues for the time being and watch the next step with great interest”. It was sad to think that all the hype surrounding the comeback of one of the biggest boy bands the world has ever seen was crushed by one ordinary single. But what’s even sadder is that the boys (and their record company) haven’t learnt from the experience and have served up this piece of total schlock for their second single. It’s not outstanding, it’s not clever, it’s not even really that sexy – and we fear that after this ‘single’, the curtains may be drawn on The Block once and for all. Which is a shame because as we mentioned previously, the boys all look great and the whole premise of bringing them all back together for a 2008 relaunch is great. It’s just that music has moved on stylistically in leaps and bounds in the last few years, but the boys seem to be stuck in some kind of space time continuum circa 2001. Even r&b star of the moment Ne-Yo can’t save things.