ELIN LANTO : Discotheque

We have no idea what they’re feeding them in Sweden at the moment, but that country is currently responsible for producing some of the finest pOp music on the planet. And now, from the same people who brought us the fabulous ‘September’, comes stunning new singer ‘Elin Lanto’. She hit the number one position in her home country with her debut single ‘I Won’t Cry’, and has found further top ten success with her subsequent singles. The fact that the girl is also stunning certainly won’t hinder her chance for success. This clip, if anything, shows that the Swedes are most certainly doing everything right to be noticed by pOp aficionados the world over – they have been doing for years – but it’s only now that the industry as a whole is waking up to the fact that Sweden in 2008 really IS where pOp music’s at.

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