*NSYNC : Pop
Pop music at it’s very, very finest. Strangely, ‘Pop’, the first single from the band’s 2001 album ‘Celebrity’ was only a top ten hit in the UK (No.9) and Australia (No.10), and criminally, it failed to reach the No.1 position anywhere. And we reckon it’s because it was unlike anything we’d heard before – it was edgy as hell, with a video clip that was bright, colourful and clever. It begins with Justin Timberlake spruiking Max Headroom style about the benefits of ‘pOp’ and the way it could make one feel (amen to that). And as with all good pOp videos, the clip had colour, style, movement, tight dance routines, and a song that got stuck in your head for days. It’s only crime was that it was simply too far ahead of it’s time. A truly classic pOp clip.