ELECTRIK RED : So Good

New US four-piece girl group Electrik Red, describe themselves as ‘lady power – girl power on crack’, an obvious nod to the all-conquering Spice Girls. But with their foot firmly dipped in the R&B end of the music pool, these girls signed a deal with the respected Def Jam label just over two years ago. Since then, Lesley, Sarah, Naomi and Binkie have been honing their craft, providing support to some of the biggest names in the entertainment industry, and after their first single ‘Drink In My Cup’ sparked interest in the US on it’s release back in October, ‘So Good’ should see them taking another step up the pOp ladder to stardom. It’s the second single to be lifted from the band’s forthcoming album ‘How To Be A Lady 1’, due for release Stateside on April 21. The clip’s very simple, but with a clever use of colour throughout, it’s creators have produced something that never feels boring or repetitive. Just one quick word for Universal Music though… If you’re wanting to get the buzz going on your new artists like this, perhaps it might be nice to give us all embed codes on the clips so the blogosphere can help you…

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