He’s about to unleash himself upon the British public (no doubt it won’t be long before Australia too is also on the radar), but his record company Island Records (Universal Music here) have obviously decided that the original video for Erik Hassle’s single ‘Hurtful’ wasn’t good enough for international release. So they’ve commissioned a new one – and this is it. It’s rather stylish, with more than a couple of pellets of coloured paint used to create some rather surreal ‘just been shot’ effects. But what we’re working ourselves into a pop stupor over is attempting to squint to see if Erik looks spookily like Ellie from La Roux. Has anyone even seen them in the same room together?