OK GO : This Too Shall Pass

The new single from LA-based four piece OK Go was serviced to radio this time last month and though it hasn’t really set the world on fire at local radio thus far, the band is experiencing a wave of global support for ‘This Too Shall Pass’ – and it’s all come about because of this incredible video.
Taking some eight months to put together and constructed by designers from Syyn Labs along with the band themselves, the clip follows along the lines of the incredible ad for the Honda Accord commercial from around four years ago.
We’ll not give anything away, except to say that when your clip’s been viewed more than 2.4 million times in less than four days, it’s a big, BIG hit.

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