We probably let this little debate go on a little too long… Back in January (yes, almost six months ago), we started questioning the price of digital singles and whether you thought $2.19 was a little too expensive for a digital file.
We’d said at the time, “Cast your mind back to just a few years ago and pop lovers in Australia were paying as little as $1.99 for a physical CD single with anything from two to five tracks on them. Back then, one had the satisfaction of holding something in one’s hand, gazing at the artwork and enjoying all that the disc had to offer. In the days of the CD single, the product had to be manufactured, shipped to stores and priced – all for just $2. These days, a single digital file can cost more. How?”
We threw it over to you to cast your vote on whether a digital track was too expensive at $2.19. And you voted.
Staggeringly, 91% of all respondents (326 people) said that yes, $2.19 was too expensive.
Only 9% (34 people) thought that $2.19 was a fair price.
During a quick survey of the overseas iTunes charts this morning, it seems we may very well be onto something.
In the UK – an iTunes premium single price equates to $1.69 AUD, and in the US, a premium single equates to $1.49 AUD.
It seems we may very well be paying a little too much.