OK GO! : White Knuckles

The boys from Los Angeles outfit OK Go most certainly know how to capture the public’s attention in a video clip. Their treadmillin’ clip for 2006 single ‘Here It Goes Again’ racked up more than a million views on Youtube, various versions of their incredible ‘This Too Shall Pass’ clip, shot in a continuous take, have now surpassed 20,000,000 views and so the release of a video for their latest single ‘White Knuckles’ has obviously been met with incredible excitement. And once again, in just a smidge under three days, the band has managed to rack up close to a million hit – why? Because it’s so damned clever and creative. When ‘they’ say never work with children and animals, the boys from the band have obviously taken it as somewhat of a challenge, ’cause they’ve brought together a herd of puppies for this clip and they’re all so incredibly well behaved and cute, we want to take them home. And the dogs too!

 Australia's first stop for pop!