TOP POP 2010 : NO.03

The stratospheric rise of this pop phenomenon throughout the last couple of years hit an incredible new high just over nine months ago when she revealed the video clip for her eighth single ‘Telephone’.
After bursting onto our pop radar just two years earlier with the iconic ‘Just Dance’, Lady Gaga had been slowly ascending the ladder to megastardom.
But it wasn’t just Gaga that made this single great. Oh no. With ‘Telephone’, you were getting two A grade popstars for the one price, with a bootylicious Beyonce thrown into the mix for good measure. And let’s face it, we were all hooked on that ‘eh eh eh eh eh eh eh eh eh eh eh stop telephoning me’ line – one of those stealthy little bundle of lyrics that buried its way under your skin like a botfly (don’t Youtube it) and wouldn’t let go.
But it was with the song’s epic nine and a half minute video that Gaga really wriggled her way onto a pop pedestal far loftier than any of the other fluffy pretenders.
From an outfit made solely of police tape, the use of aluminium cans as hair accessories, cigarette eyewear, a nod to those hermaphrodite rumours, the re-appearance of The Pussy Wagon and many other clever pop culture references (some of which went waaay over our heads), the Jonas Akerlund-producer masterpiece was one of the most talked about and most viewed videos of the year. The view counter on the official clean version alone stands at close to 100 million, while the explicit version is notching up close to 35 million. They indeed do still make them like this.
It’s with our pleasure that we award our number three pop song of the year to Lady Gaga ftg. Beyonce with ‘Telephone’.

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