EMMY : Boom Boom
Pop princesses may come and go in Australia, but in Armenia – a small country to the east of Turkey – Emmy (real name Emma Bejanyan) is very much a pop princess. After a stint with a vocal quartet, she went it alone, taking audiences on her musical journey.
The singer almost made it to Eurovision last year with a duet called ‘Hey (Let Me Hear You Say)’, missing out by just one place.
But this year it’s her time to shine in her own right, as she takes the stage at the first semi final with the song ‘Boom Boom’.
The verses for the track remind us of something from Emma Bunton’s back-catalogue, but the chorus is so absurdly kitsch, with the lyrics “Boom Boom chaka chaka, your kisses like a like a, Boom Boom…” etc etc. So catchy it’s like a viral infection.