While it’s difficult to imaging the 2Days of the world plastering this track all over their playlists, there’s something altogether dark and alluring about the new single (and accompanying video) from British outfit Florence & The Machine.
‘What The Water Gave Me’ is the first taster of Ms Welch and co’s forthcoming, as yet untitled album, due in November.
It’s an arresting piece of music, with echoed instrumentation and shrieks of string that draw the listener’s interest, at the same time slowly hypnotising them with that voice and (in the video) Flo’s flowing red mane.
Florence & The Machine got plenty of chart love in Australia with their previous album ‘Lungs’ – and thought a little away from the mainstream, there’s no reason that success can’t be replicated with album No.2.
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