SIA SUCCESS

One of the incredible benefits of the digital age is the ability to get your music out to an audience legally if a track (or indeed an album) leaks ahead of the official release.

This has been the case with ‘Titanium’ – a track from David Guetta’s forthcoming album ‘Nothing But The Beat’, featuring vocals from Australian songstress Sia.

The original version, featuring vocals by Mary J Blige, leaked a couple of weeks back, followed shortly thereafter by the Sia version. It prompted David and his label EMI to officially drop the single – and fast.

Since its release less than a week ago, it’s rocketed up the digital charts, moving into the iTunes top ten just a couple of days ago.

As the track gains in popularity, it seems increasingly likely that the dance stomper could very well become Sia’s biggest hit on home soil.

David’s album ‘Nothing But The Beat’ is released on Friday August 26.

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