When the Sugababes first burst onto the scene 11 long years ago, their debut single ‘Overload’ was cool. It was unlike anything we’d heard before and heralded the beginning of the anti-girl group. One that was edgy, cool and in some cases futuristic.
Over the past few years, they’ve not only lost that forward-thinking focus, but they’ve completely lost that original line-up and their long-time record label Island Records.
Signed to RCA for the release of their forthcoming album, ‘Freedom’ feels a little like they’ve gone back to the drawing board and wiped the slate clean. And we’re somewhat relieved that the band has managed to combine the sound of now (that synthesized pop that’s flooding the charts globally) with a splash of industrialism, mainstream lyrics and clever vocal arrangements that steer ‘Freedom’ away from the danger of just becoming any other pop song.