After making its debut on another site a couple of days ago, the video for Beyonce’s new single ‘Countdown’ went public via her Youtube/Vevo account just a few hours ago.
Look, despite the fact that ‘Run The World (Girls)’ didn’t really set the charts on fire, the video for it was something else entirely. A bank full of cash splashed on it, some incredible dance routines, mountains of extras and some spectacular costumery ensured it was utterly brilliant – and certainly in the running for ‘clip of the year’ at this stage for us.
‘Countdown’, though obviously created a little more thriftily, is no less spectacular, with its clever uses of colour, movement, wigs and outfits. It keeps you interested from wo (black turtle-neck wearin’, black beehive sportin’ Beyonce) to go (natural, blinking Beyonce).