Kelly Clarkson’s people are a savvy bunch – asking Kelly’s fans from across the world to learn and film a little dance routine that might then make it into the official video for her new single ‘What Doesn’t Kill You (Stronger)’. It works to pretty good effect too – the energy in the clip is entirely infectious.
‘What Doesn’t Kill You (Stronger)’ is the follow-up to Kelly’s No.1 Aussie smash ‘Mr.Know It All’, and delivers another impossibly catchy chorus that’s no doubt designed to burrow its way into your head and stay there all day – precisely what a good pop song is designed to do.
The team at Sony Australia says that this is the first time that Kelly’s performed choreography in any of her video clips. Given how much fun the all-in looks towards the end and how much fun Kelly looks like she’s having, we’d hazard a guess that this mightn’t be the last time.