Rihanna’s dropped the video for her brand new single ‘You Da One’, which is currently sitting just inside the top 40 on the Aussie iTunes chart. Unlike previous singles, it’s not rocketed immediately to the top of the charts here in Australia, which suggests that either we as a nation don’t like it or it’s a grower.
No doubt the official clip will help its fortunes.
It’s essentially relatively simple, filmed in black and white with a selection of set-ups, Rihanna sporting a variety of different outfits and wigs, there’s some clever use of lighting for Ri to writhe around on the floor to and she spends an awfully good slice of the clip with her hand firmly on her vixen toilet parts.
But the big props in this one really have to go to post-production; those digital geniuses who’ve made the clip interesting with all their canny treatments over the top. As for the song itself… Meh, it’s by no means our favourite of the last six months.