‘Swagger Jagger’ and ‘With UR Love’ down over in the UK, British X Factor starlet Cher Lloyd is pressing on full speed ahead into 2012 with the unveiling of the official video for her third single ‘Want U Back’.
And before we go anywhere near the official video itself, we have to say that we’re totally digging the look Cher’s rocking on the official cover image (pictured) even though she looks spookily similar to her X Factor mentor Cheryl Cole.
In the clip, Cher’s rocking a slightly more mature look – and it works for us, as she seeks to win back the affections of a guy who’s clearly moved on, but seems intent on repeating everything he’s already done… with Cher.
As a perfect cross-promotion for mogul Simon Cowell, teen rapper Astro (who we found to be rather precocious on the inaugural season of The X Factor in the US) appears in a guest role.
We’d love to see a little less of the ‘ftg’ disease in 2012 and instead be able to listen to an array of great pop songs that can stand on their own two feet without roping in any two-a-penny rapper to give it some “edge”.
But all in all, ‘Want U Back’ is a pretty decent pop song.