There truly has been no expense spared in the creation of the debut video clip for new Aussie boutique record label Groove Pill Records, which launched itself in Melbourne earlier this week.
The brainchild of choreographer Jason Coleman, the new label brings together the talents of Dirty Laundry frontman Peter Harrington-Olsen and producer Matt Sofo to collaborate with a swag of brand new artists, the first of whom are 9 Lives – nine sexy vixens with a seemingly neverending wardrobe of outfits – or so the video for ‘Save The World’ would have you believe.
It’s an impressive affair – super-stylish, with plenty of glitz, glam, sparkles, sequins and sass.
Jason has gone on the record as saying he wanted to create video clips that people wouldn’t recognise as being home grown, but that were truly international in feel, look and style. Job done, sir.