Well looky here – the official video for single No.3 from our favourite pop album of 2011. Yes, Will Young gives good pop, especially so with the last album ‘Echoes’ and the singles released from it thus far have displayed Willy in all his pop finery. (That said, we’re also massive fans of the album track ‘Good Things’).
Anyway, we digress. Will’s gone all clever clogs on us for this one… Is he losing himself? Or is he slowly losing his mind?
On waking, he begins to splinter into a myriad different personalities – and bodies – as he begins to prepare for his working day.
The thing is, the more the minutes pass, the more incarnations appear and we slowly but surely start to see our leading man losing himself. Clever clip, borne of a brilliant idea, with awesome choreography for a great song from a brilliant album.