We’re massive fans of this track. Just when we thought the world of R&B was forever going to be forever lost to the dance hybrid genre, Usher (with producer Diplo on board) serves up this incredibly fresh, tasty and clever slice of urban.
It’s the kind of tune Justin Timberlake should be doing if he’d drag his carcass back into the musical sphere… exciting, mature, edgy pop. And the clip is a corker too with Usher, who’s clearly broken up with a girl he desperately wants back, going through all the possibilities of how to get her back or how indeed to live without her.
It’s cleverly edited, polished and smart. Now for radio to start coming on board to we can see this in the top five where it belongs.