RIHANNA : Diamonds

We don’t know whether a) Rihanna’s got an incredible drive to pop out new music constantly or b) her record company just won’t let her take a break in this ever-changing world of pop we live in. Either way, there’s seemingly no slowing Rihanna down, with her fourth album in four years dropping a week on Monday.
Here’s the official video for her latest single ‘Diamonds’ and rather predictably, it opens with a shot of Ri Ri running her hand through a collection of amethysts. (Of course, we jest).
She’s smoking a cigar made presumably of the diamonds, but then things get a little weird – perhaps somewhat hallucinogenic.
Rihanna’s running scared away from a chasing car, while an indoor shot reveals scenes of carnage. There’s the northern lights, Rihanna floating in a pool, slipping from the grasp of a tattooed gent and a couple of horses interacting in the great outdoors.

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