You know what? We watched Will on a recent episode of the Graham Norton Show and found him to be fun, witty and altogether charming. Three lovable traits which are conspicuously absent from his new Britney Spears collaboration ‘Scream & Shout’.
Naturally, there’s the product placement (this time it’s cameras), there’s the minimalistic beat, there’s Britney swearing (and trying out a fake British accent), banal lyrics. It just feels so tired and most uninspired (see, even we can come up with something better than “scream and shout and let it all out”).