Given we’ve left things a little quiet on the site over the past few days, due mainly to the festive season and being waist deep in wrapping, tinsel, presents, figgy pudding, custard, turkey and all the trimmings, we thought it was time to drag out something other than our Single Of The Year countdown – and what better way to do it than by publishing ‘X Factor’ boyband The Collective’s debut video, sneakily dropped just before Christmas.
The boys’ debut single popped into the ARIA charts at No.6 and has since slid out of the top 50 – this week falling from No.49 to No.84. Enter the video, which Sony no doubt hopes might address the sales slide.
It’s pretty much a house party scenario too, with each of the boys taking turns of a piece to camera, with an all-in sing-a-long for the choruses and a pool party at the end.
It’ll be interesting to see how Sony manages to differentiate the Justice Crew and Collective campaigns in the months ahead.