After a few days of region-encoding her new clip, UK songstress Rita Ora has set free her ‘Radioactive’ remix goodies upon the rest of the world.
The single version of the track was serviced to Aussie media by her label Sony recently and it’s hoped that it’ll pick up where the likes of ‘How We Do (Party)’ and ‘R.I.P.’ left off.
The single version of the track itself is straight up strong, confident dance/pop that announces Rita as a serious contender to the Rihanna/Katy/Ke$ha throne. But in this remixed guise, it’s a little hard to define. It’s certainly pop, but it’s a little EDM, a little retro and rather futuristic. In parts it’s slow, in others fast, it’s three parts instrumental and devoid of the recognisable chorus. Experimental? Yes. But no less impressive, particularly with the futuristic visual feast containing hoverbikes and some kick-ass costumery that, in this incarnation runs for close on five minutes. Impressive, hard to pigeon-hole future-pop.