EMPIRE OF THE SUN : Alive

If the last album campaign is anything to go by, we’re all fully aware that Aussie duo Empire Of The Sun give good video, so it’s after great anticipation and with much excitement that the boys’ new clip arrived overnight last night.
The issue we reckon people are having with ‘Alive’ – and that they might also have with the official video – is that when the EOTS project burst onto the Australian pop scene five years ago with ‘Walking On A Dream’, everything about them was groundbreaking. Their styling, their music, their choice of locations for the video clips… all were at a level not previously seen in Aussie pop. But this time around, it’s all feeling a bit ‘samey’.
Not that that’s a bad thing… the styling, the music and their choice of locations are still world class, but it kinda feels a little like we’ve seen it all before.

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