To say there’s been a huge build up to the release of the Sebastian Ingrosso/Tommy Trash/John Martin collaboration ‘Reload’ would be an understatement of the highest order. Our inbox has been pummelled with press releases spruiking the new club banger, which is at No.7 on this week’s club chart.
But the showing on the club chart has thus far failed to translate into mainstream success, with the track slipping back to No.82 on this week’s ARIA singles chart from its No.53 debut last week.
Enter the official video which their peeps no doubt hope will turn its mainstream fortunes around.
And they’ve done everything within their collective powers to make sure that it’s gonna stand out in the crowd… it’s rather epic, with a huge journey through snowstorms, volcanos and the stomach of an unearthly beast as a man hopes to be reunited with his love.
Could the clip help with the plight of the track? It certainly could.