Their star power may have faded slightly over the past 18 months, but there’s no denying that the boys from British boyband One Direction still have some clout in the music industry.
Their brand new single ‘Best Song Ever’ dropped down under at both radio and retail yesterday and it’s quickly found favour with their local fandom, who’ve subsequently sent it to No.2 on the Aussie iTunes store.
And now there’s an official video to go with it, which certainly sees the boys employing the cheeky sides of their personalities as each takes on an alter ego; in Zayn’s case a sexy female secretary. Two of the others (Louis and Niall) are virtually unrecognisable as each turns the camp factor up to eleven.
There’s a cheeky nod to boybands past as they decide on a new styling direction.
Clearly unimpressed by all of them, they set about causing anarchy throughout the office.
Total campy fun.