‘Blurred Lines’ was (and continues to be to a certain extent over in the US) an international sensation. Here in Australia it’s currently on six times platinum (420,000 copies) and is well on its way to cracking the magical half million mark.
But the follow-up single ‘Give It 2 U’ really hasn’t found its feet in anywhere near the same way, dropping out of the ARIA top 50 this week.
Now there’s an official video for it, once again featuring a plethora of scantily-clad cheerleading women all parading around him making him seem like the world’s biggest sex symbol. There are the (increasingly obligatory) product placements and a completely unnecessary appearance by 2 Chainz, given that Kendrick’s already on board to lend his rapping support. Raps aside, we’re actually preferring this track to its predecessor.