Ellie Goulding’s people are smart cookies. Not only is her new single ‘How Long Will I Love You’ the next release from her album repackage ‘Halcyon Days’, but it’s also featured on the soundtrack for the new Richard Curtis film ‘About Time’, due into local cinemas on October 17. So there’s plenty of opportunity for this new tune of hers to be another big hit.
But it’s stylistically a million miles away from its predecessor ‘Burn’, with all its electronic wizardry and big pop production. This one’s a sweet, heart-felt little sub-three minute torch song, so it might be that Aussie radio might not be so quick to embrace it (it’s doing the rounds now).
Given its soundtrack inclusion, obviously the clip features plenty of scenes from the flick, intercut with images of Ellie serenading by the seaside.