With their debut international album ‘This Is…’ out this Friday, Swedish duo Icona Pop late last week delivered the official video for the next little nugget from it, ‘All Night’.
The clip’s been given a bit of a boost with the help of a well known vodka company, who have paired up with the girls in the hope of no doubt a) creating a more spectacular clip and b) creating a jump in vodka sales. At least they’re being transparent about it.
In the guise of a short film, the clip is set against the backdrop of a dance competition – albeit an extremely glamorous one – resplendent with glittering costumes, sparkling sets and electrifying dance moves. Naturally, everyone who’s everyone has a drink in their hands.
We hear word that Warner will be looking at releasing this track as the next single here sometime next month.