Little Mix’ appearance on ‘The X Factor’ last week didn’t quite deliver the sales spike their label Sony was probably hoping for, but the ‘Move’ project continues on unimpeded, with the release earlier this hour of the official video.
‘Move’ is a very different pop beast… it relies heavily on the strength of the girls’ (admittedly polished) acapella vocals for its musicality. Otherwise it’s a relatively barren, beats-driven pop playground. But that’s no bad thing in our books.
Yes, the girls could have followed the well-trodden pop path of “more of the same”, but they’ve branched out with something altogether different this time around, pushing the boundaries of what pop could be in the process. And for that alone, they should be applauded.