The Jessie J ‘Alive’ album campaign started off with a bit of a bang via her lead single ‘Wild’, which picked up a double platinum accreditation. Subsequent single ‘It’s My Party’ wasn’t quite as successful, bagging a comparatively disappointing gold accreditation only (35,000 copies). And though the album ‘Alive’ debuted strongly (No.7), it spent just two weeks in the ARIA top 50 before disappearing into the chart ether.
Enter single No.3 – ‘Thunder’ – with a pretty spectacular, albeit simple clip.
Though it’s shot to look like it’s out on the open plains somewhere, it’s got to be an in-studio effort… and it’s a lesson in what can be achieved within four walls. Amazing lighting, clever staging, fabulous camera work, awesome wardrobe and make-up and razor-sharp editing all combine to create an effective, entirely watchable clip. Simple, yes, but entirely effective.