It’s not just McFly and The Wanted getting in on the boyband action this morning… the world’s biggest boyband – One Direction – have lifted the lid on the video for their new tune ‘Story Of My Life’ and it’s already causing a commotion. After just five hours online, it’s already been viewed in excess of two million times.
Whereas previous single ‘Best Song Ever’ was pretty much a case of “if it ain’t broke, don’t fix it”, ‘Story Of My Life’ shows an evolvement for the band, introducing a more organic pop sound that would be more at home in a Mumford & Sons catalogue than merely generic boyband fodder.
And the clip is rather sweet too, with each of the boys developing photos of their (real life) loved ones before the shots morph into modern-day times; each of the lads recreating a photo for the now. We feel like this is a great progression for One Direction and we’ll be interested to see where they go next.