You kinda got the feeling that when Justin Bieber started releasing a new single every week late last year that he was building to the release of a new album. And that’s precisely what happened on December 16 when he released ‘Journals’, a collection of new songs, the most popular of which is ‘All That Matters’. We guess that stands to reason, however, given it’s the only one that was gifted an official video (below).
The Bieb had an interesting year in 2013… he made the headlines for all the wrong reasons on a slew of occasions – part of a greater plan by his management boffins, we suspect – to have him appear to no longer be the cutesy child star of old. And this track is yet another step in a more mature direction.
It’s not connected, however, and currently sits way outside the top 100 on iTunes, while the album dropped 15 spots from its No.35 debut on this week’s ARIA albums chart. No doubt his peeps will be scratching their heads wondering where it all went wrong.