Sure we might not have heard too much about 18 year old up and coming British pop star Elyar Fox in Australia just yet (although his debut single was gifted a soft digital release here), but we don’t think it’s going to be too long before he’s on the local radar.
Elyar bounded into the UK top five with his debut single ‘Do It All Over Again’ earlier this year and in a classic case of “no rest for the wicked”, he’s already following it up with his second release ‘A Billion Girls’.
He’s swapped the winter streets of London to the sunny beaches of Los Angeles here, where he sets up shop with his bandmates on the endless golden sands to perform for a swag of local females, with the wind in his hair and the waves of the Pacific as his backdrop.
Look, simply from the title, you know that ‘A Billion Girls’ is going to be cute, lightweight chart fluff that’s not out to challenge any perceptions of what pop should be.
And that’s precisely what it is. His label knows Elyar’s target audience and they know precisely what it’s going to take to reel them in.