Jessica Mauboy and her label Sony have chosen a shiny Monday morning to premiere the video for the singer’s new track ‘Never Be The Same’, which premiered on this weekend’s ARIA singles chart at No.21. The result equals the position of the single ‘To The End Of The Earth’ as the second biggest hit to drop from Jess’ album ‘Beautiful’ (behind ‘Pop A Bottle’).
Co-penned with the DNA boys, ‘Never Be The Same’ is a cut above the usual soulless pop dross, with Jess singing a song filled with advice for the girl she used to be.
And the clip is pretty strong too; kicking off with some 40 seconds worth of stylish slo-mo location shots before the track kicks in.
The emotion factor is upped to eleven, with our songstress even shedding a tear or two towards the closing bars.