If the video for Lady Gaga’s latest single ‘G.U.Y’ is single-handedly tasked with reinvigorating the singer’s listing ‘Artpop’ project, it’s doing a pretty decent job of it.
But if by seeing an 11 minute 47 second running time, you assume you might be getting an 11 minute 47 second epic, you’ll be sorely disappointed, with the last four minutes of the clip devoted to credits.
What the ‘G.U.Y’ clip is, beyond all of the above, is opulence. In every sense of the word.
From the opening, we get a reworked taste of the album title track as the scene opens on a feathered Gaga, who’s seemingly been hunted down by suited henchmen all keen on taking her money. But there’s seemingly life left in her, as she makes her way somewhat gingerly to safety.
In the arms of rescuers, she’s transported to a more heavenly place (in kicks ‘Venus’), where she’s seemingly healed by more positive, artistic life forces (no suits here, then).
This is where the ‘G.U.Y’ visual spectacular really thrusts into a higher gear, with Gaga pulling out all the stops to ensure that everyone around the world – her devoted Monsters, along with the doubters and haters – that she still knows how to deliver exciting pop moments.
We’re presuming it’s all commenting on her relationship with those within the business whose interests lie purely in the monetary realm, not artistic.