Jonas Akerlund has had a hand in some truly epic video clips over the past couple of decades. Though he made a name for himself directing many of Roxette’s clips in the early to mid ’90s, his recent efforts have been widely celebrated.
There have been a series of clips for Madonna (including ‘Music’, ‘American Life’ and ‘Jump’), Christina Aguilera’s ‘Beautiful’, David Guetta’s ‘When Love Takes Over’, P!nk’s single ‘Sober’ and Lady Gaga & Beyonce’s spectacular ‘Telephone’ to name but a few.
Now he’s teamed up with supergroup Coldplay for the video for their new single ‘Magic’ and it has to be said that it’s clear that he’s still very much on top of his game, crafting a simply stunning five minute black and white piece that suckers you in right from the get-go. Chris plays a magician’s assistant, who’s falling for his magician, so he sets his sights on learning all the tricks of the trade in order to impress and ultimately be with her. Will he get the girl?