Co-penned by underrated British singer songwriter Jamie Scott (who also penned ‘Midnight Memories’), One Direction’s new single ‘You & I’ is another step in a more mature direction for the UK boyband, harking back to some of the classic ballads of the Backstreet Boys.
It’s gorgeously understated and the clip follows suit, with each of the gents in grey jumpers meandering down a pier one by one, performing the various vocal elements of the tune.
But it’s the post-production here that’s the star. The morphing of the boys into each other, the duplicated images and time-freeze technology are all rather amazing.
http://youtu.be/_kqQDCxRCzM