British girl group Little Mix took a little detour away from their ‘Salute’ album campaign to release their cover of Cameo’s ‘Word Up’ as the official ‘Sports Relief’ single for 2014. It peaked at No.6 for them in Britain, but barely scraped the top 50 here in Australia.
So now it’s back to lifting tunes from the album and the rather industrial-sounding title track.
While ‘Salute’ might be single No.3, the foursome has come back with all guns blazing with their power-girl anthem and it’s clear there’s been a massive injection of cash when it comes to the clip too.
The industrial sound carries over into an industrial-looking film, which sees the girls in various parts of what we’re presuming is a quarry complex.
It’s all very dark, slick and professional and could once again propel the Little Mix ladies into the upper echelons of charts both here and in the UK.