It’s been a couple of years between drinks for videos from US outfit OK Go. But if you know anything about the videos for US outfit OK Go, you’ll understand why they’re so highly anticipated. Simply put, they’re more than music videos… they’re events.
Like the one for ‘This Too Shall Pass’, where in one single take they kick start a domino effect which results in them being covered in coloured paint. It’s been seen in excess of 43 million times. Or the ‘Needing/Getting’ clip, in which they take to the road dressed like stunt-Wiggles in a new Chevrolet to create beautiful music. (Almost 28 million views). Or the iconic clip for ‘Here It Goes Again’, in which the band delivers the song on treadmills, perfectly synchronised. It has more than 20 million views.
So the new one for ‘The Writing’s On The Wall’ is met with similar excitement – and why not when the band’s publicists tell us it’s packed with optical illusions designed to “blur the line between reality and imagination”, but that once again, it was filmed in a single shot.
We’re told that preparations for the clip took two full months and that the band did 61 takes to get it just right.
And as with their previous efforts, it’s utterly, breathtakingly brilliant. Just watch.