With Girls Aloud out of the picture and The Saturdays seemingly at the end of their time together, the arrival of a new onslaught of girl groups makes sense.
Neon Jungle is the latest to throw their hat in the ring, following Little Mix and G.R.L. ‘Welcome To The Jungle’ is the debut album for the quartet, and it is a prominently EDM experience.
Their first single ‘Trouble’ is an incredible piece of attitude-laden electro-pop that should’ve been a global triumph. Instead it was follow up single ‘Braveheart’ that scaled the UK top 5 and Australian top 20.
There’s more to the group than being on the dance floor though; they tackle racial stereotypes on the classy mid-tempo ‘Can’t Stop The Love’, whilst new single ‘Louder’ is a dramatic electronic ballad that sounds tailor-made for Kelly Clarkson.
Admittedly, some tracks don’t really contribute to defining a distinctive Neon Jungle ‘sound’.
‘Welcome To The Jungle’ sounds like Havana Brown’s ‘We Run The Night’ with extra rapping and ‘Sleepless In London’ was probably intended to be recorded by The Saturdays.
‘Bad Man’ and ‘So Alive’ are arguably the best indicators of a potential musical direction for the British quartet. The latter in particular seems to flirt with R&B and pop (plus an ace rave section during the pre-chorus) before going all pop in the chorus.
It’s quite interesting how, despite the first three singles being pure club electro-pop, there is a strong pure pop influence towards the end of the album (such as on ‘Fool Me’).
Whilst the poppier moments may increase the band’s marketability, that market seems pretty saturated already and doesn’t play to the band’s inherent strengths.
The girls sound most at home when they experiment with edgier sounds and genres.
Perhaps they should leave the tween market to Little Mix and focus on promoting themselves as a girl group you’d want to hit the town with for a big night.
Download : Trouble, So Alive.