Former ‘X Factor’ star Nathaniel is certainly mixing things up with his new single ‘Live Louder’.
After being criticised for his previous single ‘You’re Beautiful’ sounding a little too similar to his smash hit debut ‘You’, the singer has come back all guns blazing with the new single, which was released digitally earlier today.
To co-incide with the single’s release, Nathaniel’s dropped the official video on the same day.
There’s plenty of stylish, minimalist, to-camera shots in the smooth verses (with a more than familiar bass player), but colour, life and movement burst forth in the more celebratory choruses. Nathaniel looks like he’s genuinely enjoying himself.
Time will tell if the record buying public enjoy Nathaniel’s redefined, new kind of cool.