If we didn’t know any better, we’d say that Jessie J has completely erased the 2013 ‘Alive’ era from the records.
Her third album ‘Sweet Talker’ sees her return to her traditional brunette locks, whilst walking away from the electronic beats that surrounded her somewhat alienating second album. It seems that the Jessie J we met in 2012 has all but been wiped out, with brashy pop/RnB pushed aside for generic lite-soul with the occasional rock/pop stormer. And to be frank, it’s all a bit of a shambles.
‘Bang Bang’ remains one of the best songs of the year with its lively beats and horn blasts, though its arguably overshadowed by the addition of Ariana Grande and Nicki Minaj.
Second single ‘Burnin’ Up’ might be failing to live up to its name on the charts but we enjoy its frenetic energy nevertheless. Sadly, ‘Burnin’ Up’ and ‘Ain’t Been Done’ are the final indicators that Jessie J once proclaimed to ‘Do It Like A Dude’.
Elsewhere, soulful ballads like ‘Personal’ and ‘Get Away’ aim for Kelly Clarkson but overshoot the mark and sound over-sung. Though we guess if you liked ‘Nobody’s Perfect’, you probably like that effect.
The worst moment of all is ‘Said Too Much’, which seems to borrow the chorus melody from Geri Halliwell’s ‘Half of Me’. We really thought we’d never have to mention THAT song again.
This may all sound wholly negative, but what IS clear on ‘Sweet Talker’ is that Jessie is quite good at up-tempos.
‘Seal Me With A Kiss’, with its George Clinton sample, reminds us of 1990’s Mariah, which is always a good thing. It’s fun, light and unearths the playful side to Jessie’s sultry vocals.
We also like ‘Keep Us Together’ with its simple beat, though Jessie kills the moment by once again wailing too loudly.
Bonus track ‘Strip’ is basically a ‘Domino’ rip off, but we’re weak for twinkly piano so that too makes the grade!
Unfortunately for Jessie, the truth is that ‘Sweet Talker’ might turn out to be another false start for the singer on the global scale.
That being said, if history is any indicator, that’s probably because the really good stuff is being held for the re-release!
Download : Bang Bang, Seal Me With A Kiss, Strip.