Welcome to the world of pop Ms.Swift!
On ‘1989’ Taylor Swift ditches her country roots and embraces an electro pop sound with interesting results.
What has always set Taylor apart from her musical rivals is her crazy songwriting skills, used to full effect on second single ‘Blank Space’. It’s essentially the application process for being Taylor’s boyfriend under an almost urban beat. Not many people could sing “Got a long list of ex-lovers, they’ll tell you I’m insane” and come out looking blasé!
Taylor also gets smart-writing points for ‘Style’, a moody electro guitar pop moment that hints to her short fling with Harry Styles.
As the album title suggests, the 1980s are an obvious influence throughout the album. We’re not quite thrilled with ‘Welcome To New York’, which flirts with an ’80s Madonna sound but doesn’t quite get away with it. Far better is the summery ’New Romantics’ which is unjustifiably shuttled off to the deluxe edition.
Continuing with the ’80s theme, fan favourite ‘Out Of The Woods’ perfectly captures how it feels to be in a relationship constantly on the verge of ending.
‘I Wish You Would’ has a killer guitar riff, but we can’t help but compare it to the underrated ‘Kiss’ album by Carly-Rae Jepsen, which was also ’80s themed.
Elsewhere, first single ‘Shake It Off’ is everything one would want from a Taylor Swift song. It’s dorky but fun, unashamedly pure pop but with a sense of humour about it.
We were quite disappointed with ‘Bad Blood’, a song reportedly about the singer’s feud with Katy Perry. This might irk some Swifties (or whatever Taylor calls her fans), but it sounds like a bad Avril Lavigne song.
Thankfully, amidst all of the smart lyrical moments on here, Taylor is still able to write a damn good traditional love song, such as the almost educational ‘How You Get The Girl’.
‘Clean’ and ‘This Love’ both fulfill the ballad quotient quite well, with added earthy electronic influences. But not every experiment works, with bonus track ‘You Are In Love’ sounding like a poor man’s version of ‘Today Was A Fairytale’.
All in all, ‘1989’ is a smart pop record that will appeal to Taylor’s young female audience. We would’ve liked a few more up-tempo numbers but if the system isn’t broke…
Download : Blank Space, Style, How You Get The Girl, New Romantics.