When we interviewed ‘The Voice’ winner Anja Nissen at the start of August, she made mention that her hopes for her debut single were that she would “come out with something that surprises people”.
“They’ll say ‘I didn’t expect that’. And I think that’s what’s going to happen,” she said.
What we knew by then was that she’d already been in the studio to work on music with her coach Will.I.Am before he jetted out of the country.
Today, three months later, her debut single ‘I’m So Excited’ has finally been released, but is the single the right choice? And, more importantly, has Anja left it too late?
Perhaps she has, if the iTunes chart is anything to go by (it’s at No.98).
While the concept of the video is nothing new (Lene’s ‘Pretty Young Thing‘ comes to mind), there’s certainly something very slick and international-looking about it. And Anja’s virtually unrecognisable from her almost vanilla-favoured persona on the show. But again, that question keeps rearing its head… has she left her run too late?