Despite a high profile appearance and performance on ‘The X Factor’ grand final, the new Guy Sebastian single ‘Mama Ain’t Proud’ premiered on the ARIA singles chart at No.17 over the weekend. In a world where appearances on the talent show have the tendency to turn mere songs into chart monsters, we presume it would have been a disappointing result.
Disappointing also will be the fact the single is currently outside the top 20 on the iTunes singles store, so there’ll be a lot riding on the official video (below), which premiered this morning.
In it, Guy’s back at school. With 2 Chainz. In order to choose the most amazing dancer. While there are some incredibly fierce moves right there in the middle of the basketball court, it seems they forget to pick a winner.
‘Mama Ain’t Proud’ is a curious beast. Guy’s clearly hoping to get a lil’ bit more notice Stateside and if this single does nothing else, it serves to showcase the extraordinary power of his voice.